In today’s blog post I want to share with you how to have a customer driven marketing strategy for your online or offline business.
What does having a customer driven marketing strategy really mean?Â Basically it’s a technique that is normally used by businesses not only to earn profits but also to have that extra edge to beat their competitors in the marketplace.
In other words it’s all about your customers preferences. Before you can grow any business, you need to first get crystal clear on who you are even speaking to.
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How To Have A Customer Driven Marketing Strategy
1. Knowing your target market well enough than they know about themselves.
Really find out and collect the right data from your target market by asking them questions that will reveal their hopes, their dreams, their pains, challenges, problems, fears, like what really makes them tick and keeps them up at night.
The more you learn and know about your target market the better off you will be in delievering value.
2. Meeting your target markets needs.
The best way to do this is to connect and actually talk with them one on one on Skype.
Find their biggest challenge or problem and then provide them with the perfect solution by pointing them to your product or service.
You will also be creating content on this data once it’s collected.
3. Building positive relationships with your target market.
You must have the right mindset and attitude at all times and encourage it in other people. And then something incredible happens it’s known as a “SHIFT”.
Now there are two kinds of shifts, they will change their negative thinking and they will be more willing to accept your perspective about what it takes to build a business.
Customer Driven Marketing Strategy | Final thoughts
it’s all about building the relationships with your buyers and customers. Treat them as you would like to be treated and offer the best customer service to them. Remember what its like to be a customer yourself and then think about how you are going serve them.Â We been customers for so long that when we take the baton to run our own race as a business owner we want to focus just on making money but the reality is that business entrepreneurship is just as much of a responsibility and goes deeper than that.
I’d love to hear your feedback and tell me what is your customer driven marketing strategy? Also, don’t forget to click the notification bell and Subscribe to our channel where we go Live every Monday thru Friday at 7 PM Eastern Standard Time!
Your friends and mentors,
Ace and Rich Guzman