Are you still cold calling dead beat leads and trying to convince and explain your opportunity?
Perhaps youÂ bought a list of leads and are not closing enough sales to meet your sales quota?
Discover how you can attract high quality leads without ever picking up the phone…!
STOP! do not pick up that phone yet until you read this post about how to generate hot leads without cold calling. Read more…!
When I used to be a Network Marketer Â I was taught by my upline to do call people from my phone book and address book about my home based business opportunity.
This tactic known as cold calling really wasn’t for me, in fact I cringed every time I look at the phone because I was afraid of how the person on the other line was going to be effected.
It’s even harder when you cold call someone you haven’t even spoken to in years from your warm market contact list to just discuss about them keeping their options open to making money which is just awkward and not for everyone.
Now I can hear some MLM old timers saying out loud, “Well Cold Calling isn’t dead and it still works you just have to have the numbers in your favor”.
Let’s keep it real…
It can be a total waste of your time and your prospect’s time to cold call them about your special offer, products or business opportunity. Studies have shown that it takes about nine to twelve calls to reach a person with a cold calling campaign.
Most of the time these days with Caller ID it will just forward to your voicemail if you have one. The fact is that by relying on this one form of marketing to get customers and clients you will only convert about less than 10% of these people into actual buyers so what is the point?
There is a much better way to position yourself in the eyes of the search engines and how you can be the authority in your own passion or niche.
Instead of doing the traditional “cold calling” and chasing people to join your business, whether you are in a Network Marketing opportunity or running a small business as a self-employed professional.
It is best to learn why and where the internet is going because you want to focus on building yourself your own “Authority Website” which is your blog and learn how to generate leads.
How To Generate HOT Leads Without Cold Calling | Your Authority Website
So let’s talk about why having your own authority website is also important to your online business.
If you are going to be marketing your business on the internet you must understand how Google works and how traffic works.
Most people Rich and I ask this question to who are involved in business have no clue what they are doing and are just winging it which is why they aren’t getting the results.
You see ever since the Google Panda update many people who relied on Google Adwords as their primary source of earning a 7-figure income back then were effected and lost their traffic and rankings forcing these internet marketers to get a job.
In fact, some of these guys are considered the “gurus” today are still around selling their ClickBank courses which is basically teaching the old stuff that just doesn’t work.
What Google is looking for is good genuine authority websites that have been around and aged. They want to see websites that have regular posted content and updates like interaction, tweeting, sharing, backlinks and engagement.
So our advice is if you are searching for some kind software or trick Google with a “Black Hat” strategy that is going to build a bunch of authority websites for you then don’t waste your time, they aren’t going to get any traffic, they aren’t going to get indexed and your not going to make any decent amount of money.
Moving along, so no matter what market you go into, no matter what niche your are involved in you should always have your own authority website.
At Six Figure Mentors we teach this and give you exactly what you need to build your authority website.
We give you the hosting, one click installs, and the facility to set up these websites the right using the best software WordPress, the best platform and to make sure you are building these sites the right way.
How To Generate HOT Leads Without Cold Calling |Â 3 Types of Traffic
These are 3 ways we typically drive traffic:
We drive traffic to all of these sites, so first let’s talk about traffic we control, traffic that we don’t control, and traffic that we own.
Let me explain what we mean by each form of traffic method.
Traffic That We Control ~ When we are purchasing traffic we are controlling how we receive a certain amount of traffic for that purchase. Whether it be fro E Zine Solo Ad, Email Broadcast, Google PPC, Google PPV, Facebook PPC, Bing or anything else we are investing in that traffic so we are in control of what we receive.
Whenever we are controlling traffic we always send them to our lead capture page except if we are doing Google Adwords because that is a different market.
It is not recommended that “Newbies” get into Google Adwords, you really got to know your numbers, metrics, and analyticsÂ education.
The reason why we want to drive that kind of traffic to a sales page is so that we own that traffic.
Traffic That We Own ~ Basically means that traffic is sent to our sales pages and the lead is on the our list so we own that traffic.
Traffic That We Can’t Control ~ This type of traffic we just can’t control or own because it is coming from “Organic Traffic” sources like the search engines.
So the more that you blog, the more that you post, the better indexing you get in the SERP’s which will give you more traffic.
Keep in mind that blogging is considered a long term strategy but with consistency it does work, we are living proof of that.
Most marketers are typically driving their traffic immediately to their blogs and not to a landing page which is a big mistake.
Want to know why?
Because if you are guilty of sending your traffic to your blog or replicated website without sending the traffic to a congruent landing page you will lose the opportunity to capture that lead.
Landing pages are designed in a way to only capture the lead and your going to possibly get 30%-50% conversion rates rather than the other way which will probably give you a conversion of 4%-5% so remember that.
You can use your authority website to build relationships with your list while your driving traffic to the other pages by giving and sharing value.
Try and create content that is appealing to your target market, so having it published on a consistent basis will get your building your list from all the traffic that you are targeting.
70% of your emails should be value based, you want to write your own reports, record your own videos, and share your experience with your list.
One of the biggest hurdles I experienced as a traditional marketer in the Network Marketing industry when I first started out was how I didn’t have the kind of credibility or social proof to match my millionaire upline.
Can you relate to that? Sure you can your brand new so you don’t have this type of credibility either but there is a way to grow your business as your are learning and earning for real.
What you can do if your new?
When you are new you get told by your support upline that you must fake it till you make it which is B.S. because people on the internet don’t want to connect and follow fake people.
It’s how we say keep it real, don’t fake it till you make it that is the wrong advice to follow. You don’t have to be an expert in your field, what you should do if your new and want to establish credibility is share a post or video of what you just learned.
Case point example I never understood Keyword Research until one day while I was studying with Rich Guzman and doing some at home homework on SEO I decided to do a screen-share on YouTube about understanding how Keyword Research works for beginners.
Through that video I was able to generate leads just from sharing what I just learned with my subscribers. So ask yourself how many times you learned something new as far as online education and thought about teaching it to someone?
That’s one way to build your credibility with your list there are more steps to take but for now this is how you can generate hot leads and build your list.
See you on the next post!
Ace & Rich Guzman
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