In this post today, Anastacia Hauldridge “Ace” is going to share with you a simple way to learn how to do keyword research for beginners.
Keyword research is the essential number one step every internet marketer should do before producing any type of content on the internet. If done properly it can make the difference of improving your results such as generating leads organically, targeting a specific market, increasing the expansion of your audience in paid marketing, and sale conversions.
Unfortunately, there are many marketers in the internet marketing industry who never learned keyword research as a skill and don’t understand SEO or even know how to do keyword research for content marketing in order to attract the right type of targeted traffic to their blog or website.
Watch this video
How To Do Keyword Research For Beginners
Keywords, meta tags, and long tail keywords what do all these terms mean to you? Well, for starters these are branches of words that are essential for proper search engine optimization SEO of your content marketing.
A keyword is a word or phrase that is sold by the owner of a search engine such as Google or Yahoo to the advertiser so that when the user specifies a certain keyword or phrase for a search of the advertiser’s advertisement or piece of content it will show at the very top of that search engines pages.
Just like a coin has two sides so does the purpose of how to do keyword research for SEO.
Let me explain howÂ it works and what happens on both sides.
The user looking in is YOU and you have an interest in solving a some type ofÂ problem so you are typing in the search engines specific questions, keywords, and are searching online for information and resources.
On the opposite side of the search engine is the advertiser looking at how you are searching for this kind of information, studying what types of keywords, tags, and phrases you are typing in so they can customize their content to attract your business.
As I demonstrate in the video you see I am typing in Google search engine to find information or content about internet network marketing. Â The word internet network marketing pops up on the first page of Google in blue to indicate which websites are top ranking and the most qualified resource to answer your query.
Pretty interesting huh? It truly is and this is why I said in the video that you must learn how to do keyword research in Google Keyword Planner by understanding what to look for before publishing your content.
Sure it will feel weird at first and probably scary for some people so I have heard, I can totally relate I didn’t want to learn SEO for the life of me. Â Rich really tried hard to tell me that I was hurting my business by not knowing these internet marketing skills.
Once I seen how great Rich’s results were and how leads and sales were just coming in every single day for him that was when I looked deeper at my own Ego and told it to shut up. Â I took the opportunity by asking Rich to teach me SEO and keyword research and the rest is history.
How To Do Keyword Research For Beginners Resources
Below is a list of keyword research tools free and paid that have helped me learn when I got started learning internet marketing.
How To Do Keyword Research For Beginners | Final Thoughts
Understand that the whole premise to keyword research is to focus on where your targeted traffic is at. Â Once you know where your potential customers are coming from its the information highway all you have to do is position your offer in front of it. Â This is great information for internet marketers to know because it will increase more conversions from the content you areÂ providing.
We trust you enjoyed and learned something from this post and leave a us a comment on your greatest takeaway from learning how to do keyword research.
See you on the next post!
Ace & Rich Guzman
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