In this Robert Cialdini Review, we are going to share just 25 favorite Robert Cialdini quotes for inspiration.  Read more…!

My first experience in learning who Robert Cialdini was after Rich Guzman told me that in order to understand marketing I must take the opportunity to read a book called Influence: The Psychology of Persuasion.

Now, I have never read a book by this author so I didn’t know what to expect until I opened the book and learned all about how people and marketing is all about understanding the psychology and art of influencing people.

Here is a short video with Robert Cialdini going over the 6 Principles of Influence that he wrote in the book.

Cialdini spends most of his time in the book breaking down the 6 principles of persuasion such as:

1. Reciprocity
2. Scarcity
3. Liking
4. Authority
5. Social Proof
6. Commitment

Afer reading the book I gathered some great and inspirational quotes by the author Robert Cialdini had said that made an impact on the way I market my business in the marketplace.

So here are 25 of my favorite quotes by Robert Cialdini that I know will open and inspire you as an entrepreneur.

Robert Cialdini Review | 25 Favorite Quotes for Inspiration

1. “There is an obligation to give, an obligation to receive, and an obligation to repay.”
2. “Observers trying to decide what a man is like look closely at his actions.”
3. “Knowing what I now know, if I could go back in time, would I make the same choice?”
4. “Once we realize that obedience to authority is mostly rewarding, it is easy to allow ourselves the convenience of automatic obedience.”
5. “Frequently the crowd is mistaken because they are not acting on the basis of any superior information but are reacting, themselves, to the principle of social proof.”
6. “All things being equal, you root for your own sex, your own culture, your own locality…and what you want to prove is that you are better than the other person. Whomever you root for represents you; and when he wins, you win.”
7. “Our best evidence of what people truly feel and believe comes less from their words than from their deeds.”
8. “The feeling of being in competition for scarce resources has powerfully motivating properties.”
9. “Knowing what I now know, if I could go back in time, would I make the same choice?”
10. “In general, when we are unsure of ourselves, when the situation is unclear or ambiguous, when uncertainty reigns, we are most likely to look to and accept the actions of others as correct.”
11. “A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”
12. “Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.”
13. “The truly gifted negotiator, then, is one whose initial position is exaggerated enough to allow for a series of concessions that will yield a desirable final offer from the opponent, yet is not so outlandish as to be seen as illegitimate from the start.”
14. “We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves”
15. “There is a group of people who know very well where the weapons of automatic influence lie and employ them regularly and expertly to get what they want. They go from social encounter to social encounter requesting others to comply with their wishes; their frequency of success is dazzling.”
16. “There’s a difference between a mystery and a question. Questions demand answers, but a mystery demands something more valuable-explanation.”
17. “The obligation to receive reduces our ability to choose whom we wish to be indebted to and puts that power in the hands of others.”
18. “By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of trying to detect and deflect the many psychological influences on liking.”
19. “We want to do business with people we can relate to but watch out for those phony compliments.”
20. “Think of the law of Reciprocity, we all like to return favours.  Most people got it all backwards thinking it means if you will do this for us, then we will do something for you…that’s wrong. “
21. “We want to do business with people or brands that we like and have forged a bond with over the years.”
22. “Content also builds on the principle of authority. You’ve demonstrated your expertise in this field, and so customers will rely on you in the future.”
23. “People will do business with people they know, like and trust based on your knowledge, your creativity, and your credibility.”
24. “People find objects and opportunities more attractive to the degree that they are scarce, rare, or dwindling in availability.”
25. “Attractiveness, similarity, compliments, contact and cooperation can make a person more influential.”

Robert Cialdini Review | Final Thoughts

This author has written a masterpiece that I still have on my book shelf as a resource guide just in case I need to reference something regarding the 6 principles of persuasion.

If you are an entrepreneur and are looking to learn how to polish your skills in communicating with the marketplace, accomplishing your business goals and understanding your potential customer then I highly recommend you read Robert Cialdini’s book Influence.

What are your thoughts about Robert Cialdini? Leave a comment below and thanks for stopping by this post.

See you on the next post!

Anastacia Hauldridge and Rich Guzman

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