If you own an internet business, then pay close attention because we are going to share with you some marketing secrets that the professionals don’t want you to know about. Â This secret tactic allows them to generate more leads in real-time in addition to having anÂ autoresponder.
Today we are going to discuss what is remarketing and how does implement this form of advertising will grow your list faster. Â Read more…!
When you search Google for the term What is Retargeting you will find the definition means that it is a clever way to connect with visitors to your website that may not have made a purchase or enquiry. Â It allows you to position targeted ads in front of a defined audience that had previously visited your website while they are browsing other sites on the Internet.
To understand retargeting which means the same as remarketing you must learn how to drive traffic to your website. Â There are many clever ways to drive targeted traffic such as:
Online Press Releases
So even if you are using some or all of these traffic methods to generate leads and build your list. What do you do when your visitors don’t opt in as a lead or buy from your website?
What if we showed you a ninja tactic that will track each person that visits your website even if after they leave? Â That would be totally ninja right?
Did I lose you yet? The best way to understand this marketing strategy is to show you how the formula works.
Here is the whole “Retargeting” process mapped out.
Now, let’s break this lessonÂ down, so we are on the same page because this is completely new to you and us. All you are doing is adding a cookie ( the piece of tracking code) that is tagged to the visitor instantly when they visit your page or post.
There are so many ways to leverage retargeting but today we are going to keep it simple and use Facebook. What happens next is once the visitor has been to your website or blog the cookie coded to them starts to track certain information that will help you put together a targeted advertisement in Facebook.
Information such as how many pages have they visited? Did the visitor make it to your registration page after they opted in but didn’t complete the confirmation page section? Â Did they buy something or not from your website?
The next part of the diagram shows the next part of this retargeting process that is tracking the behavior of your visitor and why the visitor has decided to leave a particular area of your site. Â Retargeting allows us to pick up this essential information that will help you learn a bit more about your visitor.
Now that immediate retargeting is possible in the diagram you see the next step that shows you which visitors are going to see your advertisement in their Facebook newsfeed.
This strategy will only work if your Facebook Ad is good enough that attracts clicks through a Call-to-action, which in exchange they will be able to get value.
Now you are following your prospect all around the internet no matter if they are on Facebook or not.
Now I don’t know about you but in our opinion that is realÂ creative marketing at best!
What Is Remarketing | 8 Benefits To Your Business
- You can segment your list of visitors by putting them into categorized groups.
- You can create a custom audience in Facebook of targeted visitors you want to advertise to.
- You can use creative copywriting skills combined with your images that are relevant to your market or niche.
- Super boost your personal brand and credibility.
- You get to continue the conversation with your prospect.
- Increased engagement while driving traffic to your website.
- Increased conversion from lead to sale
- You can build your list faster than you would with your autoresponder.
If you feel this is something that might be too hard to learn we can tell you that we have been testing it and already our case study shows that it is not that difficult at all. It took about 2 minutes to get it all setupÂ and these results speak for themselves.
Within 2 days this is what happened during our testing of this ninja strategy andÂ we are super excited to show you!
What Is Remarketing | Conclusion
We like the fact that it seems you are building another list and not everyone is going to opt into your list, but you can still market to your visitors just by adding one piece of code on any website that you own. Â This is a very powerful strategy that you can use for your business and your marketing because it takes at least 7 times actually to get familiar with who you are before your customerÂ decides to buy from you. We have so much more advanced lead generation strategies for you but we will save it for a future post.
If anything that we said on this blog post resonated with you, we are providing a free training for you that you can click below and watch for FREE!
Anastacia Hauldridge and Rich Guzman